Throughout the year, Brooks travels the country to go where the runners are – half-marathons, expos, and fitness events. With the launch of Run Signature, they needed a solution that could engage and educate visitors on their new gait analysis program while traveling from city to city during a demanding tour season.
We developed a mobile experience by creating a one-of-a-kind trailer outfitted with exciting graphics and technology. The unit opened up to reveal a gait analysis space, backlit shoe wall, interactive “money machine,” and quadrant-colored candy dispensers.